2024
Michelob ULTRA Crescent Street Grand Prix Festival Presented by Mansfield Condos and 888casino.net
The 2024 edition marked the 23rd year of the iconic Crescent Street Grand Prix Festival and welcomed Michelob ULTRA as the new Title Sponsor, bringing a fresh energy and elevated experiences to the four-day celebration. Held from June 6–9, the Michelob ULTRA Crescent Street Grand Prix Festival drew over 600,000 attendees for a weekend packed with live music, thrilling sponsor activations, and the return of fan-favourite attractions. Presenting sponsors Mansfield Condos and 888casino.net helped drive momentum, with 888casino.net unveiling an exclusive "made to play" activation. The Jack Daniel’s Stage once again served as the heartbeat of the festival, while new and returning sponsors delivered engaging experiences for racing fans, music lovers, and families alike.
HIGHLIGHTS
New Title Sponsor: Michelob ULTRA
600,000+ attendees across four days
Jack Daniel’s Stage featuring live performances and Jack’s Garage premium activation
Celebrity Pit Stop Challenge featuring NHL stars, actors, and CFL champions
Pur Sang Vodka Activation with guest appearance by Georges St-Pierre
888casino.net "Made to Play" activation
Sunwing x Grand Bahama travel experience
Dilawri Automotive Showcase
2025
Michelob ULTRA Crescent Street Grand Prix Festival Presented by Mansfield Condos and 888casino.net
The 2025 edition marked the 24th year of the iconic Crescent Street Grand Prix Festival and welcomed 888casino.net as the new Title Sponsor, bringing its world-class entertainment energy to the heart of downtown Montreal. Held from June 12 to 15, the 888casino.net Crescent Street Grand Prix Festival presented by Corona and Liquid I.V. transformed Crescent Street into a free, four-day celebration packed with live music, sponsor activations, exotic cars, family-friendly attractions, and unforgettable race weekend experiences. Corona returned as a Presenting Sponsor, inviting festivalgoers to kick back and enjoy the high-energy atmosphere, while Liquid I.V. brought hydration and excitement to the fan-favourite Pit Stop Challenge. The El Jimador Main Stage served as the heartbeat of the festival, with live performances and entertainment throughout the weekend. Returning and new sponsors including Brivia Group, Dilawri, Pur Sang Vodka, and XPEL helped deliver engaging experiences for racing fans, music lovers, and families alike.
HIGHLIGHTS
New Title Sponsor: 888casino.net
Four days of free programming on Crescent Street from June 12–15, 2025
Corona returning as Presenting Sponsor
Liquid I.V. joining as Presenting Sponsor and Official Pit Stop Challenge Sponsor
Liquid I.V. Pit Stop Challenge featuring a real race car tire-changing experience
Celebrity Edition Pit Stop Challenge on Thursday, June 12
El Jimador Main Stage featuring live performances and entertainment
Dilawri Automotive Showcase with premium vehicles on display
XPEL vehicle protection technology activation
